Corporate Transient
Local and national account targeting, on-site visits and calls, rate negotiation support and RFP season cover - from building the target list to submitting and chasing.
Corporate & MICE sales
Your Hotel Sales Team, Without the Headcount.
Proactive corporate, group and MICE sales representation - working inside your team, under your brand.
Key Benefits of Outsourced Sales Consultancy
- Ready-made resources - databases, templates and structured processes
- Existing brand, client and agent contacts
- Avoids the cost and delay of onboarding and training a permanent sales hire
- A flexible alternative to hiring a sales role, commitment-free after an initial period
- Broad experience across different brands and systems
- More expertise per pound than recruiting a traditional role
The problem
Bridging the Gap.
Filling your hotel’s commercial gaps - whether that’s a particular segment in crisis, a conversion issue, a quarter that’s looking poor, or an inexperienced team that needs training and new systems. Common issues hotels face include:
- 01
No Proactive Resource. No additional pipeline is being driven - only reactive teams ‘going through the motions’. No targeting of crisis segments, and no commercial plans or strategies in place to find new business.
- 02
Poor Conversion. Poor response times, no chasers or follow-ups, not understanding the client’s requirements, no connections with agents and account managers, or no audit of your property’s platform page for some time. All of these contribute to poor conversion.
- 03
Not Understanding Your Market. No idea why you haven’t been re-invited to RFPs, direct transient and MICE clients ghosting and never returning, and not understanding why you’re losing your share.
Where the Business Breaks
Each common gap hits a different point in your pipeline.
- 01No Proactive ResourceNothing New Coming In
- 02Poor ConversionEnquiries Lost
- 03Not Understanding Your MarketRFPs, Repeat Clients and Share Lost
Services
Sales Representation, Shaped Around the Gap You Actually Have.
Take the whole proactive function, or one segment that isn’t getting attention. Everything runs in your systems, in your brand’s voice, with your rates and your approvals.
MICE & Groups
Strategic targeting of the clients and agents who actually book into your market, an enquiry conversion strategy, and reactivating contracted accounts, agents and bookers who’ve gone quiet.
Commercial Planning & Support
Databases and templates already built by segment, so we hit the ground running on new business, plus clear reporting for your GM and owners.
Interim & Gap Cover
Sales support for whatever the reason - a recruitment process, RFP and budget season, industry show representation, maternity cover, sickness, or just short-notice cover.
What clients say
Through Stephanie’s proactive approach, strong industry relationships, and deep understanding of the local market, she helped us rebuild our base business and generate new opportunities at a time when growth has been very challenging. Her ability to identify key demand drivers, target the right segments, and consistently advocate for our property resulted in measurable improvements to our revenue performance.
Stephanie was very responsive, professional, and always willing to go the extra mile. Her support played a significant role in helping us regain momentum and strengthen our position in the market whilst we awaited the arrival of our new Director of Sales. Stephanie also went on to support the induction for the new DOS which was greatly appreciated.
I would highly recommend Stephanie Oliver and StayProactive Consulting, to any business seeking a knowledgeable and results-driven sales professional who can make a real difference, especially in challenging trading conditions.
Results
Real Results From Recent Hotel Projects.
A selection of recent engagements across major brands and an independent. Individual hotel names are kept confidential.
£1.4M+Secured and Converted From Just These Six Recent Projects
£1.3MNew Pipeline Built for a Single Hotel
£12M+Key Account Portfolios Managed
DoubleTree by Hilton
£916K
Pipeline Converted + New MICE Business
5-Month Contract
Objective: convert at least 40% of the existing Q1/Q2 2026 pipeline.
Outcome: £550,390 converted and £366,111 in new confirmed MICE business.
Also analysed booking patterns, identified repeat bookers and re-engaged lapsed clients to strengthen future conversion.
Delta by Marriott
£175K
New MICE, Transient & Group Business
3-Month Contract
Delivered £75K in new MICE business and secured £100K in local transient and group revenue within a 3-month period.
Mercure
£110K
Confirmed, Plus a £1.3M Pipeline
16 Days Over 1 Month
Objective: generate new MICE business, strengthen team dynamics and mentor inexperienced staff.
Outcome: new structure, processes and commercial strategy across all segments. £110K in confirmed business and a £1.3M pipeline built before contract end.
Radisson Individuals
£103K
Transient & Nationally Contracted Business
16 Days Over 1 Month
Full set-up of sales procedures and templates, front-desk and M&E-office lead-generation processes, outstanding RFPs completed and an audit of enquiry platforms.
Holiday Inn
£102K
Group & Local Transient Business
2-Month Contract · Part of a Group
Secured a £45K group contract and £57K in local transient business.
Re-ignited the leisure and travel trade offering and rebuilt relationships with a key local UK attraction to drive new demand.
Independent Hotel
£85K
Christmas Covers & Leisure Group Series
2-Month Contract
Tasked with boosting Christmas performance: delivered £15K in Christmas covers and secured £70K in leisure group series.
Represented the hotel at agent appointments and industry shows to re-establish awareness among agents and clients.
Figures are for the engagement period shown. Every hotel and market is different, so results will vary.
How it works
From First Call to ROI, in Five Steps.
- Step 01
Introduction
An initial call to understand your hotel’s needs and expectations. Once contracted, an on-site visit to meet the GM and team.
- Step 02
Commercial Discovery
A look at your current mix, feeder markets, existing account base and what’s been tried.
- Step 03
Target List & Plan
An agreed list of accounts, agencies and segments worth the effort, with a weekly call plan and clear objectives.
- Step 04
Proactive Weeks
Designed around your hotel’s commercial requirements. Calls, visits, enquiries and follow-ups - in your systems, under your brand.
- Step 05
Review & ROI
Monthly review of activity, pipeline and secured business, with an end-of-contract ROI overview.
Working together
Four Ways to Work Together.
Retained Days
Sales & Team Support.
An agreed number of days each week or month, between two and five. Minimum two days a week for two months, then a rolling monthly contract.
Project
RFP season, an opening, a rebrand, or a push into one segment. Defined start, defined finish, defined deliverables.
Priced on the project, not the number of days worked, with a two-month minimum. A good fit for work that starts quieter, then gets busy.
Interim Cover
Longer cover for a vacancy or extended leave, with handover and training included.
Usually five days a week, with a 3-9 month minimum.
Ad Hoc
Representation at an industry show or agent appointments, a training day with your sales team, report writing, or a calling day.
Priced hourly, or for a small number of ad hoc days.
Day Rates. The day rate is the same whether I’m working remotely or on property. It can also be split across up to four hotels, subject to a minimum number of days per week.
About
Sixteen Years of Relationships, Now Working for Your Hotel.
StayProactive Consulting was founded in 2025 by Stephanie, after a career in commercial hotel sales across different types of properties and markets.
I’ve also worked with a number of independent properties and groups.
My success comes from the relationships I’ve built with agents and direct clients, and those relationships bring tangible results to my clients now. I take a strategic approach to finding the right business for each hotel, rather than throwing spaghetti at the wall.
Based in Leicestershire, working nationally and internationally.
FAQ
Questions Hotels Ask Before We Start.
Will you also work for my competitors?
No. Before we start, we agree your competitive set, and I won’t represent any hotel in it while we’re working together. If my week is split between hotels, they’re never competing for the same business.
How do you handle confidentiality?
Your rates, accounts and results stay confidential. I work in your systems, under your brand, following your processes and approvals.
What do you need from us?
An email address set up, and access to any sales systems you use (CRM, Cvent, etc.).
How is the ROI tracked?
You get a monthly review of activity, pipeline and secured business, and an ROI overview at the end of the contract.
Do you work remotely or on site?
Both. The day rate is the same whether I’m working remotely or on property, and I work with hotels nationally and internationally.
Free enquiry audit
How Does Your Hotel Really Handle an Enquiry?
I’ll send your hotel a realistic MICE enquiry, exactly as a client or agent would. You then get a short, honest report on what happened - free, and with no obligation.
Request Your Free Audit
One audit per hotel. Your team won’t know which enquiry it is.
Your Report Covers
- Response TimeHow long it took to get a first reply.
- Proposal QualityAccuracy, tone, and whether it answered the brief.
- Follow-UpWhether anyone chased, and when.
- How You CompareAgainst what agents and bookers expect.
Get in touch
Start With a Conversation.
Set up an initial call so we can discuss what your hotel’s needs may be, or to find out more about costs and availability.
Phone
07920 859300